Minimalism is good!

When we design a product we think: “what is the most recurring task?, Which is the functionality that the user will use the most?”

We believe an App needs to be blend with the content you want to create.

It should be natural, simple in few words minimalist.

The most important functionalities are in front of you, all the rest will appear when you decide to take an action…

So the publishing, will suddenly present additional features, the  editing of the page will unfold new characteristics… and so on.

Minimalist does not mean basic.

Draft+ | Minimalist interfaceThe look and feel of the user interface is neat , flexible and allows you to focus on your contents, knowing that more functionalities will be available when needed…

Let’s take as example Draft+’s  user interface.

You have the possibility to use almost the whole screen and the editing functionalities are available when you touch the screen.

When you finished editing and you want to do something else…the bottom bar will bring somewhere else…


Maybe you want to publish you content…or take a snapshot of the current page or browse the project gallery…or change the scene and go browsing other projects.

StoryboardYou can access the storyboard with one simple gesture.


WorldMap+ and Thematic+

Display information on a map | Easiest way to do it

At we believe in the great potentials of the tablets as an everywhere tool to boost our productivity. Particularly we believe the iPad has the right capabilities to provide an excellent support for reporting,presenting and editing in general.WorldMap+

If you are  a manager or sales man, or you are somebody that travels a lot, and your office is most of the time an hotel, an airport lounge and you are supposed to be always ready to present, you will find among our Apps something that interests you.We are sure of this.

For example, talking about maps and presentations…

Displaying information on a map is very useful and effective.

If you work in a company that has world wide impact, whether  you are representing the company footprint or the sales,some technical data, if you put a map in your presentation, the message will be make easier to be communicated.

Maybe you need a map to present the brand presence in a particular region of the world or you need just to present the head quarters locations.Add a world map to your presentation

In all those cases a world map is what you want to have.

There are many places online where you can get a world map but most of them requires subscriptions or the level of customisation is not enough to make a clean and ready to se image.

Because the difference between a professional report (or presentation) and an everybody-can-do-it slide depends in fact on the way the spaces are used, the way the content merges with the additional information elements.

A map is an information attribute you want to add, BUT, it does not have to take the whole attention from the audience. IT needs to “melt” with the message. The audience needs to read the slide, get the information and “almost” forget that is looking at a map.

e.g. I read a sales report, i look at the red (low performance) geographic areas  and the green (higher sales). The map gives me an easy to read balance. Is there more read in Europe than in Asia? The rest of the slide will communicate where the focus needs to be.

So the world map needs to be clean and easy to read. no additional colours or shapes, no text that is not directly linked with the message we want to express, etc.

Most important, the map must be fully customisable and available off-line, so that you can work on your presentation just with your iPad anywhere you are.

Starting from the everyday work at the office, we designed two Apps for the iPad that make these editing/publishing tasks very useful.


You create colourful world maps, in which you decide which countries needs to be presented and which colours to apply.An example of WorldMap+

If you need to present information purely based on text, this is the App you want to have on you iPad.

Just color the country, write a comment in the legend with related flag, print it or export it.

You can customise the background so that the image totally merges with the slide or report you are preparing.

This is an example of how easily you can build an effective slide ready to be inserted in a slide deck.WorldMap Plus

The App has also a reporting capability, meaning that you can create a presentation, based on world maps and text. The App will generate a PDF alternating maps and their related notes.

We always build our Apps having in mind that you need to be able to reuse the projects, so that you can execute your tasks quickly and with less effort.

Thematic PlusThematic+

Using this App, you create professional-look maps representing data related to ranges or Thematic+text. Using this App, you can comment data related to countries, present a brand presence world wide or comment some technical data.

The legend can present intervals or some text that you want to relate to the colours.

You can customise the background so that the image totally merges with the slide or report you are preparing.

The App is very flexible. You can select specific regions or apply the ranges to entire geographical groups such as Africa,Asia,etc.

In All Our Apps

For all our Apps we implement a logic of storing the information.

Each project you build can be stored, backed up, shared. You can group the projects per topics or per events, duplicate the projects, move a project from one group to another.Organising projects

People of your team , that have this App installed on their iPad, can receive your project and continue working on that, adding information, changing, and send you back the new version.

If you work with virtual teams across the world, you will find these functionalities very useful.

You can share and send files using encryption, so , even if you are not at your office, you can still share sensitive information, from places like airports or hotels.



Read more…

Thematic Plus

Thematic+ | Create easily thematic reports with your iPad


We designed “Thematic Plus” from everydays work experience of those who need to produce frequently reports about worlwide data.

Whether your report are based on sales, marketing or technical data, this App can make your life at office easier.

The process it is pretty straight forward…you select the countries you want to represent, decide which intervals you need, and either assign the values to the countries or to geographical group (e.g. Africa).

You can create custom groups and projecs, so that you can quickly recreate reports from previous works.

Each map can be exported or shared in different formats such ad images, pdf or like thematic projects, that others can import on their iPad and edit.

Thematic+ is available on the Apple store, search for
Official site:


World map+ | Add a world map to your presentations


Worldmap+ is one of those Apps, you dont know you need until you use it…

If you work with presentation and data, you know already that presenting data on a map is much more readable than a table or a series of paragraphs with numbers.

A map is more versatile.
You can use both colours, numbers and text to highlight results, show improvements and much more.

When we started designing Worldmap+, we wanted something easy to use, but overall able to merge with your every day job, weather you work with a Mac or a Pc.
So we created something that greatly integrates with Apple system but delivers values also if you create presentations on Microsoft Windows.

How does it work?
You have a vectorial map and you select the countries to be displayed.
Each country can be customized with filling colours or realistic patterns.
Also the border line of each country can be coloured and changed in width and style.
In addition, on the same page, you can also include a legend with the flags and a comment text for each nation plus a title and an overall comment.

So if you need only the world map , you can export just a simple picture or you can create a one page slide ready to be published.

We build our App, in a way that you always work with versioning.
You can save different versions, share them with others or store them as backups. | Our Apps | Our Apps | Our Apps starts with the idea that there can be different approaches to solve a problem. We use “creative problem solving” to find new solutions to old and persistent issues.Our products are designed with the goal to increase your productivity and boost your presentation skills. So you will be able to use the rest of your time for something else (e.g. improve content).


Draft Plus

Let’s start with the latest arrival… “Draft+”.
When we started designing Draft+, we knew there were already several Apps out there for presentations and publishing, but we thought something was missing…Draft+ comes from the real everyday experience in an office environment, where managers are pressed to deliver slide decks and present concepts in very short time but still clean and tidy.

If you work in an office, you know very well the scenario…

You go out of a meeting, and you and your team need to organize a presentation to describe,

Draft Plus

Draft Plus

sales,deliveries,goals or similar.

The creation of a professional presentation takes always time.
It is very often a continuos exchange of email, prints to verify that the message is there, as required by the management.

But the message is not the only thing that matters in building a slide deck.
Even if you work with company predefined templates, you will soon realize that everything you want to communicate won’t fit or…you need 50 slide or more… 🙂

So the process of draft a slide deck and the reviews are the important steps, the pillars, of a perfect presentation.



Draft+ is providing you a valid help in this area…
You can quicly build a slide, create a storyline or create a blue-print that can tell to others how the final deck should look like.

You can work remotely with your team, using encryption and publish pdf documents that can be presented or further edited…and much more…
Read more :